Mount St. Joseph University

Business: Business Course Descriptions

Undergraduate 2018-2019

BUS 101 Introduction to Business (3)
Provides a general overview of the business environment and the practical vocabulary needed in actual work situations. This course offers information and career suggestions on functional business areas such as accounting, information systems, management, marketing, finance, economics, and production management. This course also provides information on major business topics such as investments, management issues and business trends. Required for all freshman business majors and recommended for those students who are undecided on their area of concentration.

BUS 210 Business Law I (3)
Crosslisted LGS 210. The study of the nature of law and the legal system, and its application to business and the marketplace.

BUS 260 Business Research (3)
Prerequisite(s): MTH 174 or 176
Provides a foundation for gathering information and making decisions in business. The course emphasizes the importance of information in business decision making -- when to seek information, where to seek information, how to obtain information, and how to use the information obtained. The course will enhance the student's abilities in formulating business problems and their solutions through applied research.

BUS 352 Business Communications I (3)
Prerequisite(s): COM 100 and COM/ENG 101
Enhances the student's written and oral communication skills through emphasis on writing and evaluating business letters, memos and reports. Develops student's abilities to present ideas in an effective manner.

BUS 396 Cooperative Education Work Experience: Parallel (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

BUS 400 Business & Society (3)
Prerequisite(s): MGT 300, Junior Status
Broadens and deepens student's understanding of ethical issues which businesses need to consider as part of responsible decision making. Analysis of stakeholders integrates the external and internal factors such as politics, competition, economic issues, technology with suppliers, competitors, political organizations, and employees. Does not fulfill liberal arts ethics requirement.

BUS 453 Current Topics in Business (3)
Prerequisite(s): Junior and Seniors
Covers selected topics in business. May be repeated more than once based on the specific contents of the course with advisor's permission.

BUS 465 International Business (3)
Prerequisite(s): MGT 300
This course provides an understanding of the factors affecting business in a global arena. Specifically, this course analyzes the opportunities and problems associated with operating businesses in multiple countries, e.g., differences in the economic, social and cultural environment. In addition, students examine the need of the firm to modify values, systems, and techniques, when venturing into foreign markets. Students analyze the feasibility of the firm to enter foreign markets through the use of cases and a research feasibility project.

BUS 466 Global Commerce (3)
Prerequisite(s): MGT 300
This introductory course in global commerce will introduce students to all areas of international business activities and the environment within which business transactions take place. The main topics covered in this course will provide students with an understanding and appreciation of the following: Makeup of global business, its importance, theories of international business, trade, and investments and the U.S. position in the global market and its impacts on U.S. society. Other aspects will include the measurement of global business activities, exchange rates, national trade and investment policies as well as include the study of the legal, political and cultural environment of global business. Contemporary issues and their implications also will be addressed

BUS 490 Seminar In Business (1-3)
Prerequisite(s): Juniors and Seniors and permission of the instructor
Examines selected business topics in-depth through readings and group discussion. May be repeated more than once based on the specific contents of the course with advisor's permission.

BUS 496 Cooperative Education Work Experience: Alternating (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

BUS 499 Business Policy Capstone (3) CAP
Prerequisite(s): ACC 214, BUS 260, CIS 300, MGT 300, FIN 300, and MKT 300 plus 40 hours of core completed
A case study approach to general management situations. Integrated cases of substantial length and complexity are studied from the perspective of management. This is the "capstone" course of the business program.

CIS 103 Spreadsheet Basics (1)
Learn the basic operations of a microcomputer spreadsheet program. Produce files and financial reports supporting work in other courses. Use tools to perform what-if analysis for decision making. Perform numeric calculations, create graphs and database records. Lab.

CIS 135 Spreadsheets (3)
Progress from basic spreadsheet operations on microcomputers to more intermediate applications. Learn to efficiently produce worksheets. After mastering the basic features of creating, editing and formatting a spreadsheet, work with more advanced formulas and functions, perform what-if analysis, create graphs and databases, and work with macros. Lab.

CIS 135H HON:Spreadsheets (0)
Course description as stated in CIS 135 (Honors Course)

CIS 203 Business Information Technology (3)
This course introduces and develops understanding and application of spreadsheet operations in the context of management information systems and business operations. After mastering essential spreadsheet functions, students will develop spreadsheets to perform what-if and sensitivity analysis, summarizing and reporting. The goals, components, and development of all levels of business information systems will be examined, to include hands-on use of microcomputer productivity software for management, communication and decision-making.

CIS 230 Structured Programming (3)
Students learn structured programming methodology by designing, coding and testing programs which generate a variety of typical business informational reports and process typical business transactions.

CIS 270 Object Oriented Applications (3)
Prerequisite(s): CIS 230
Students learn event driven and object-oriented programming by using and developing objects for graphical user interfaces and applications, which can be executed over the World Wide Web and Intranets.

CIS 300 Business Info Systems (3)
Prerequisite(s): ACC 213, CIS 135, MGT 300
An introduction to the goals, components and development of all levels of information systems. The course includes hands-on use of microcomputer productivity software for management, communication and decision-making. Students use spreadsheets to perform what-if and sensitivity analysis, summarizing and reporting.

CIS 320 Advanced Programming Concepts (3)
Prerequisite(s): CIS 310
Students learn advanced programming concepts, including multi-dimensional arrays, graphics, report designers, advanced data handling, accessing databases, ActiveX controls and web applications.

CIS 375 System Architecture (3)
Prerequisite(s): CIS 310
Students learn hardware/software technology concepts to enable them to understand the relationship of computer architecture components and the efficiency considerations necessary for effective use in a business environment.

CIS 375S Serv Lrng:System Architecture (1) EXP
Corequisite(s): CIS 375
Service Learning is an opportunity to engage in service to others while making academic connections to course material. This one credit hour course requires 30 hours of meaningful community service. Students will serve a community partner accomplishing projects relevant to the academic course to which the Service Learning credit is attached. Students will also be required to engage in different forms of reflection such as journaling, group guided reflection, and a one-on-one meeting with the course instructor. Students will develop a greater understanding of social problems, a sense of responsibility to our surrounding communities, and an increased awareness of their own faith and values.

CIS 386 Topics in Technology II Intermediate (3)
New Course
Prerequisite(s): CIS 185, CIS 235, CIS 300
Topics in Information Technology II is the second in a series of three courses offered to all CIS majors. Students in various stages of their CIS degree program will take these classes together with one instructor. The students will work together to gain exposure and master new and emerging technologies using emersion techniques, individualized mentoring, and team strategies. Students will also complete several projects enhancing their understanding and applying their knowledge of different phases of the systems development life cycle. Students enrolled in the courses each time will perform different tasks and have different roles, depending on their academic and career goals and the level of ability. Students taking CIS 387 will take on more leadership roles or more experienced technology lead roles based on their experiences from the first two times taking the course. Each student will complete a learning contract at the beginning of the class, outlining their personal goals and objectives. The instructor will choose topics based on trends in the industry, incorporating theories and practices for hardware, software, operating systems, data representation, internet, systems analysis, systems design, modeling, training, documentation, and systems architecture. Students will continue to explore careers in information technology to advance their academic plan to help them obtain a professional position after graduation that will be a step in achieving their overall career goals. Objectives are achieved by using analytic techniques, gaining hands-on exposure to the tools used by IT professionals, and working in a team environment.

CIS 387 Topics in Technology III Advanced (3)
New Course
Prerequisite(s): CIS 185, CIS 235, CIS 300
Topics in Information Technology III is the third in a series of three courses offered to all CIS majors. Students in various stages of their CIS degree program will take these classes together with one instructor. The students will work together to gain exposure and master new and emerging technologies using emersion techniques, individualized mentoring, and team strategies. Students will also complete several projects enhancing their understanding and applying their knowledge of different phases of the systems development life cycle. Students enrolled in the courses each time will perform different tasks and have different roles, depending on their academic and career goals and the level of ability. Students taking CIS 387 will take on more leadership roles or more experienced technology lead roles based on their experiences from the first two times taking the course. Each student will complete a learning contract at the beginning of the class, outlining their personal goals and objectives. The instructor will choose topics based on trends in the industry, incorporating theories and practices for hardware, software, operating systems, data representation, internet, systems analysis, systems design, modeling, training, documentation, and systems architecture. Students will continue to explore careers in information technology to advance their academic plan to help them obtain a professional position after graduation that will be a step in achieving their overall career goals. Objectives are achieved by using analytic techniques, gaining hands-on exposure to the tools used by IT professionals, and working in a team environment.

CIS 388 Topics in Technology IV Supplemental (3)
New Course
Prerequisite(s): CIS 185, CIS 235, CIS 300
Topics in Information Technology IV is a Supplemental course to the three course series offered to all CIS majors. Students preparing to complete their CIS degree can take this class along with other CIS majors with one instructor. The students will work together to gain exposure and master new and emerging technologies using emersion techniques, individualized mentoring, and team strategies. Work in this course is expected to be at a higher level than the project and training work completed in the CIS 385, CIS 386, and CIS 387 courses. Students will also complete several projects, demonstrating and documenting their understanding of different phases of the systems development life cycle. Each student will complete a learning contract at the beginning of the class, outlining their personal goals and objectives. The instructor will choose topics based on trends in the industry, incorporating theories and practices for hardware, software, operating systems, data representation, internet, systems analysis, systems design, modeling, training, documentation, and systems architecture. Students will continue to explore careers in information technology to advance their academic plan to help them obtain a professional position after graduation that will be a step in achieving their overall career goals. Objectives are achieved by using analytic techniques, gaining hands-on exposure to the tools used by IT professionals, and working in a team environment.

CIS 394 Co-Op:Parallel(PT) (0) EXP
Prerequisite(s): CED 220
For students placed in part-time work assignments through the Cooperative Education program. Successful completion of the work experience, validation of a learning agreement and evaluation of work performance is required. Evaluation of work performed is on a pass/fail basis.

CIS 396 Co-Op:Parallel(PT) (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

CIS 480 System Development Project (3)
Prerequisite(s): CIS 320 and CIS 330
This course presents students with a business need or problem and requires the student to develop an information system solution following all stages of the system development life cycle: systems analysis, systems design, programming, implementation, and evaluation. Students have the opportunity to apply the programming, database and analytical skills developed within the other required computer information systems courses.

CIS 496 Cooperative Education Work Experience: Alternating (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

ECO 201 Economic Issues (3) S
Introduction to current critical problems facing society and their economic interpretation and solution. Topics include crime, government regulation, health care, poverty, population growth, energy, pollution, social security, and income maintenance. Recommended for non-business majors.

ECO 211 Principles of Macroeconomics (3) S
This course concentrates on macroeconomics theory; a study of the economic system as a whole. Topics include employment, inflation, financial institutions, monetary, and budget policy.

ECO 212 Principles of Microeconomics (3) S/CEP
This course concentrates on microeconomic theory; a study of individual markets. Topics include the economics of the firm and the household, consumer behavior, labor, energy, and government regulation.

ECO 301 Financial Economics (3)
Prerequisite(s): FIN 300
This course provides a rigorous introduction to the fundamentals of financial economics and their applications in security analysis and investment management. Different from a corporate finance course, this course focuses more on financial instruments analysis and financial markets. Representative topics include financial institutions, measure of risk, capital asset pricing model (CAPM), arbitrage pricing theory (APT), efficient market hypothesis (EMH), discount cash flow model (DCF), term structure of interest rates, binominal valuation of options and the Black-Sholes formula.

ECO 305 Sports Economics (3) S
Prerequisite(s): ECO 211, ECO 212
This course examines the decisions of sports fans, players, owners and leagues from a microeconomic perspective. Topics include revenues and profits; pricing strategies; monopoly and antitrust issues; competitive balance, free agency and salary caps; labor relations in professional sports; the regional economic impact of professional and college sports; game theory and tournament theory; discrimination in sports; and the business of college sports.

ECO 311 Intermediate Macroeconomics (3)
Prerequisite(s): ECO 211, ECO 212
This course focuses on the behavior of the economy as a whole, such as booms and recessions, the economy's total output of goods and services and the growth of output, the rate of inflation and unemployment, the balance of payments, and exchange rates. It also focuses on the economic behavior and policies that affect consumption and investment, the dollar and the trade balance, the determinants of changes in wages and prices, monetary and fiscal policy, interest rates, and the national debt.

ECO 312 Intermediate Microeconomics (3)
Prerequisite(s): ECO 211, ECO 212
Microeconomics focuses on the motivations and decisions of economic entities in a market context. In this course, learners will develop and use economic tools to analyze economic decision making of individuals, households and firms.

ECO 350 International Economics (3) S
Prerequisite(s): ECO 211, ECO 212
Discusses issues in the areas of free trade vs. protectionism, balance of payments and international trade and finance.

ECO 360 Money and Banking (3)
Prerequisite(s): ECO 211, ECO 212
Crosslisted FIN 360. Money, financial markets, and financial institutions are described and analyzed with economic tools such as supply and demand. The role of a central bank will be discussed along with the international financial system. Different monetary and fiscal policies will also be analyzed.

ECO 395 Finance and Economics in the Sport Industry (3)
New Course
Prerequisite(s): ACC 213, ACC 214, CIS 135, EC0 211, MKT 300
Corequisite(s): SPM 330
This course discusses contemporary examples from marketing, sponsorship, facility construction, and sport law to illustrate the crucial role that money, budget, and finance plays in the finance and economics of the sport business. The economics of sport teams, championships, and merchandising will also be discussed.

ECO 396 Cooperative Education Work Experience: Parallel (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

ECO 450 International Economics and Finance (3)
Prerequisite(s): ECO 211, FIN 300
A study of the macroeconomic and monetary aspects of international economics, with attention to basis for trade between nations, balance of payments, exchange rate determination, international monetary systems and macroeconomic adjustment, and monetary, fiscal, and exchange rate policies in an open economy.

ECO 453 Current Topics in Economics (3)
Prerequisite(s): ECO 211 and ECO 212
Covers selected topics in business. May be repeated more than once based on the specific contents of the course with advisor's permission.

ECO 490 Seminar in Economics (1-3) S
Prerequisite(s): ECO 211 and ECO 212 and permission of instructor
This course covers selected economic topics in-depth. This may be repeated more than once based on the specific contents of the course with advisor's permission.

ECO 496 Cooperative Education Work Experience: Alternating (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

ECO 499 Independent Study (3) S

FIN 102 Personal Finance (3)
Foundations for planning and management of an integrated financial plan. Includes personal budgeting, credit, savings institutions, insurance, annuities, investments.

FIN 300 Corporate Finance (3)
Prerequisite(s): ACC 213
Fundamental concepts of managerial finance. Topics include financial analysis and control, capital market theories, long-term financial decision analysis.

FIN 350A International Finance (2)
New Course
Prerequisite(s): FIN 300
Fundamental concepts of managerial finance. Topics include financial analysis and control, capital market theories, long-term financial decision analysis.

FIN 360 Money and Banking (3)
Prerequisite(s): ECO 211, 212
Crosslisted ECO 360. Money, financial markets, and financial institutions are described and analyzed with economic tools such as supply and demand. The role of a central bank will be discussed along with the international financial system. Different monetary and fiscal policies will also be analyzed.

FIN 395 Finance and Economics in the Sport Industry (3)
New Course
Prerequisite(s): ACC 213, ACC 214, CIS 135, ECO 211, MKT 300
Corequisite(s): SPM 330
This course discusses contemporary examples from marketing, sponsorship, facility construction, and sport law to illustrate the crucial role that money, budget, and finance plays in the finance and economics of the sport business. The economics of sport teams, championships, and merchandising will also be discussed.

FIN 396 Cooperative Education Work Experience: Parallel (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

FIN 410 Fundamentals of Investing (3)
Prerequisite(s): FIN 300
Examines investment theory, capital market theory, the securities market, the investment environment, and valuation and analysis of stocks and bonds. The course focuses on funds, portfolio analysis, evaluation, and management.

FIN 420 Case Study Analysis of Finance (3)
Prerequisite(s): Permission of instructor
Analysis of finance problems through the use of case studies, oral and visual presentations. Topics include: forward financial planning, asset management, financial instruments and markets, multinational finance and capital budgeting techniques.

FIN 450 Financial Market (3)
New Course
The course is designed to provide a theoretical and practical application framework. The course will outline financial systems of money, capital markets and the financial system. An in-depth analysis of selected financial topics. The format will include an investigation of text concepts, readings and guest/lectures.

FIN 453 Current Topics in Finance (3)
Prerequisite(s): FIN 300
Covers selected topics in finance. May be repeated more than once based on the specific contents of the course with advisor's permission.

FIN 490 Seminar in Finance (1-3)
Prerequisite(s): FIN 300
Examines selected finance topics in-depth through readings and group discussion. May be repeated more than once based on the specific contents of the course with advisor's permission.

FIN 496 Cooperative Education Work Experience: Alternating (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

MGT 300 Management/Org Behavior (3)
Examine the knowledge, skills, and abilities needed to lead and participate effectively in organizations. Emphasis will be on the functions of management (planning, organizing, leading, controlling), on understanding the behavior of individuals and groups in organizations (perception, motivation, group dynamics), and the impact of technology on organizations.

MGT 300H HON:Management/Org Behavior (0)
Course description as stated in MGT 300 (Honors Course)

MGT 300S Serv Lrng:Mgmt & Organiz Behav (1) EXP
Concurrent requisite(s): MGT 300
Service Learning is an opportunity to engage in service to others while making academic connections to course material. This one credit hour course requires 30 hours of meaningful community service. Students will serve a community partner accomplishing projects relevant to the academic course to which the Service Learning credit is attached. Students will also be required to engage in different forms of reflection such as journaling, group guided reflection, and a one-on-one meeting with the course instructor. Students will develop a greater understanding of social problems, a sense of responsibility to our surrounding communities, and an increased awareness of their own faith and values.

MGT 310 Human Resource Management (3)
Prerequisite(s): MGT 300
Explores topics involving the management of people including recruitment selection, interviewing, testing, training, job analysis and design, salary and benefits, laws, discipline, and grievances. Also included are topics such as multicultural diversity, Family Leave Policy, quality management, Americans With Disabilities Act and other issues.

MGT 325 Project Management (3)
Prerequisite(s): MGT 300, CIS 300, BUS 352
Crosslisted CIS 325. A Comprehensive overview of the elements of modern project management, guidelines for success, and related tools. Dimensions and elements of project management, concepts, methodologies, strategies, and structures will be examined.

MGT 330 Industrial/Organizational Psychology (3) LAS
Prerequisite(s): PSY 103 and either MGT 300 or 6 additional hours of PSY
Crosslisted PSY 330. Provides a survey of the field of industrial/organizational psychology. The student will learn about the principles, practices, and psychological knowledge that guide the activities of industrial/organizational psychologists. Examines the industrial side of I/O psychology (human resources activities such as job analysis, selection, training, and performance evaluation) and the organizational side (the behavior of people in organizations including topics such as motivation, job satisfaction, and leadership).

MGT 332 Operations Management (3)
Prerequisite(s): MTH 174 or MTH 176
This course examines operations necessary in the production of a good or service. Topics include quality planning and control, scheduling, inventory management, and product and process design. The student will learn to identify the decisions which must be made in operations management and will study the tools and methods needed.

MGT 335 Understanding Quality Management (3)
Prerequisite(s): MGT 300
This course examines the role quality plays in today's workplace. IT surveys major approaches to quality, quality management concepts, tools, and the major approaches of Deming, Juran, and others. Systems thinking, continuous improvement, and customer value strategy are emphasized.

MGT 335H HON:Understanding Quality Management (0)
Course description as stated in MGT 335 (Honors Course)

MGT 370 Labor Relations (3)
Prerequisite(s): MGT 300
Studies the historical and contemporary roles played by management and union. Historical and current legal framework is considered in shaping the relationships. Case study and a bargaining simulation are used to provide experiences which demonstrate aspects of the relationship.

MGT 396 Cooperative Education Work Experience: Parallel (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

MGT 453 Current Topics in Management (3)
Prerequisite(s): MGT 300
Crosslisted MKT 453. Covers selected topics in management. May be repeated more than once based on the specific contents of the course with advisor's permission.

MGT 460 Seminar in Human Resources (3)
Prerequisite(s): MGT 300, MGT 310
An in-depth study of selected personnel topics. This course may be repeated more than once based on the specific contents of the course with advisor's permission.

MGT 461 Leadership & Politics of Power (3)
Prerequisite(s): MGT 300
The study of various aspects of leader/follower transactions as a basis for understanding the political power structure of organizations with its implications for management, design and performance.

MGT 480 Group Dynamics & Team Building (3)
Prerequisite(s): MGT 300
Provides a unique opportunity to study team development and characteristics while also exploring interpersonal issues and personal feelings in group involvement. This course increases one's effectiveness as a team member and provides explanations of the leader's role in initiating, building and maintaining teams. The course teaches management of conflict between and within groups and decision making and problem-solving styles.

MGT 490 Seminar in Management (1-3)
The course covers selected management topics in depth

MGT 492 People in Organizations (3) LAS
New Course
Prerequisite(s): PSY 103 or MGT 300
Crosslisted PSY 420. This course explores individual, group and organizational processes to increase understanding of self and others in organizations. Emphasizes awareness, self-development, and self-management in the context of organizational issues such as conflict resolution, team performance, and leadership.

MGT 496 Cooperative Education Work Experience: Alternating (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

MKT 300 Principles of Marketing (3)
Explores the marketing concept of customer orientation focusing on product development, pricing, distribution, promotion, and achievement of organizational objectives.

MKT 311 Principles of Retailing (3)
Prerequisite(s): MKT 300
Conventional department stores, discount department stores, variety stores, etc., are examined in the context of the "retail revolution." Buying methods, pricing, management merchandising techniques, store locations and equipment, sales promotion, customer service, and data processing are among topics discussed.

MKT 311S Principles of Retailing (1) EXP
Concurrent requisite(s): MKT 311
Service Learning is an opportunity to engage in service to others while making academic connections to course material. This one credit hour course requires 30 hours of meaningful community service. Students will serve a community partner accomplishing projects relevant to the academic course to which the Service Learning credit is attached. Students will also be required to engage in different forms of reflection such as journaling, group guided reflection, and a one-on-one meeting with the course instructor. Students will develop a greater understanding of social problems, a sense of responsibility to our surrounding communities, and an increased awareness of their own faith and values.

MKT 351 Marketing Communication Management (3)
Students study the theory and practice of managing public relations and advertising activities in small to medium sized firms. They develop appropriate techniques and problem solving skills by applying course material in case studies and simulations.

MKT 356 Advertising (3)
The course is a survey of the principles and practices of advertising. It covers the social and economic significance of advertising, its relation to business organization, the importance of an advertising plan, the preparation of advertisements, and the selection of media. No prerequisites. COM 200 and MKT 300 recommended.

MKT 356S Advertising (1) EXP
Concurrent requisite(s): MKT 356
Service Learning is an opportunity to engage in service to others while making academic connections to course material. This one credit hour course requires 30 hours of meaningful community service. Students will serve a community partner accomplishing projects relevant to the academic course to which the Service Learning credit is attached. Students will also be required to engage in different forms of reflection such as journaling, group guided reflection, and a one-on-one meeting with the course instructor. Students will develop a greater understanding of social problems, a sense of responsibility to our surrounding communities, and an increased awareness of their own faith and values.

MKT 357 Professional Selling (3)
Presents a behavioral approach to persuasion in the business transaction. The social and psychological elements of effective communication are emphasized. Individual and group presentations will be evaluated.

MKT 357S Serv Lrng:Professional Selling (1) EXP
Concurrent requisite(s): MKT 375
Service Learning is an opportunity to engage in service to others while making academic connections to course material. This one credit hour course requires 30 hours of meaningful community service. Students will serve a community partner accomplishing projects relevant to the academic course to which the Service Learning credit is attached. Students will also be required to engage in different forms of reflection such as journaling, group guided reflection, and a one-on-one meeting with the course instructor. Students will develop a greater understanding of social problems, a sense of responsibility to our surrounding communities, and an increased awareness of their own faith and values.

MKT 365 Consumer Behavior (3) LAS
Prerequisite(s): MKT 300
Examines consumer behavior, broadly defined, from the perspectives of consumer psychology and marketing. Psychological theories and concepts are used to understand our behaviors as consumers and the application of psychological theories and concepts in developing effective marketing strategies.

MKT 365S Serv Lrng: Consumer Behavior (1) EXP
Concurrent requisite(s): MKT 365
Service Learning is an opportunity to engage in service to others while making academic connections to course material. This one credit hour course requires 30 hours of meaningful community service. Students will serve a community partner accomplishing projects relevant to the academic course to which the Service Learning credit is attached. Students will also be required to engage in different forms of reflection such as journaling, group guided reflection, and a one-on-one meeting with the course instructor. Students will develop a greater understanding of social problems, a sense of responsibility to our surrounding communities, and an increased awareness of their own faith and values.

MKT 371 International Marketing (3)
Prerequisite(s): MKT 300
Develops competency in evaluating and applying concepts essential to the executive operating in an international environment; describes international trade, customs in both the global and multinational marketplace, legalities, and advertising techniques.

MKT 371H HON: International Marketing (0)
Course description as stated in MKT 371 (Honors Course)

MKT 392 Direct Marketing (3)
Prerequisite(s): MKT 300
Provides students with an overview of how direct marketing is an integral part of an organization's total marketing program. All aspects of direct marketing are surveyed, from decision making to customer segmentation to the media and creative elements of direct marketing and promotion.

MKT 392S Serv Lrng:Direct Marketing (1) EXP
Concurrent requisite(s): MKT 392
Service Learning is an opportunity to engage in service to others while making academic connections to course material. This one credit hour course requires 30 hours of meaningful community service. Students will serve a community partner accomplishing projects relevant to the academic course to which the Service Learning credit is attached. Students will also be required to engage in different forms of reflection such as journaling, group guided reflection, and a one-on-one meeting with the course instructor. Students will develop a greater understanding of social problems, a sense of responsibility to our surrounding communities, and an increased awareness of their own faith and values.

MKT 396 Cooperative Education Work Experience: Parallel (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.

MKT 415 Marketing Research (3)
Prerequisite(s): MKT 300 and MTH 174 or MTH 176
Emphasizes the role of market research in marketing management. It includes planning research design, observation, experiment, and simulation. It also covers the execution of survey design: questionnaire construction, sample design, interviewing, tabulation, analysis, interpretation of results, and presentation.

MKT 420 Marketing Management (3)
Prerequisite(s): MKT 300
Provides an understanding of the administration and the management of the marketing function including the treatment of marketing planning and strategy.

MKT 420S Serv Lrng:Marketing Management (1) EXP
Service Learning is an opportunity to engage in service to others while making academic connections to course material. This one credit hour course requires 30 hours of meaningful community service. Students will serve a community partner accomplishing projects relevant to the academic course to which the Service Learning credit is attached. Students will also be required to engage in different forms of reflection such as journaling, group guided reflection, and a one-on-one meeting with the course instructor. Students will develop a greater understanding of social problems, a sense of responsibility to our surrounding communities, and an increased awareness of their own faith and values.

MKT 453 Current Topics in Marketing (3)
Prerequisite(s): MKT 300
Crosslisted MGT 453. Covers selected topics in marketing. May be repeated more than once based on the specific contents of the course with advisor's permission.

MKT 490 Seminar in Marketing (1-3)
Prerequisite(s): MKT 300 and permission of instructor
Examines selected marketing topics in-depth through readings and group discussion. May be repeated more than once based on the specific contents of the course with advisor's permission.

MKT 496 Cooperative Education Work Experience: Alternating (1-3) EXP
Prerequisite(s): CED 220
A business related work experience supervised by a business faculty member in collaboration with the cooperative education staff. Credit is awarded as a general elective upon completion of the work experience and documentation of predetermined Learning Agreement. Evaluation of work performed is on a pass/fail basis. The course may be repeated as a general elective up to nine credit hours.